MT Associates Marketing

Scaling an e-commerce from $0 to $1.6 Million USD in 12 months

The company launched in late 2024 with no prior revenue, facing typical startup challenges: limited brand awareness, no customer base, and constrained budgets. Initial efforts focused on building a foundation through paid channels, as organic traffic was minimal. Total attributed revenue in December 2024 was just $3,472.83, primarily from Meta Ads at 1.26 ROAS. Google Ads were not yet active and Klaviyo contributed nothing.

Results

We got to work quickly. We used Meta Ads as the entry point for cost-effective audience testing with low initial spend of $2,194.29 to validate creatives and messaging. In early 2025 we introduced Google Ads and Klaviyo, diversifying from Meta's dominance. Revenue grew from $21,843.44 in January 2025 to $122,154 in April 2025, a 4x increase in four months.


Google Ads launched in February 2025 with $408.26 spend, achieving 9.60 ROAS and 79 purchases. By May 2025, spend rose to $2,724.15, ROAS hit 11.87, and purchases reached 517, with CPA as low as $5.27. Klaviyo debuted in February 2025 with 21 purchases at zero acquisition cost, growing to 459 purchases per month by the end of the period, contributing 15-20% of total revenue. Ads fed email lists for Klaviyo, where flows converted at zero cost. This created a flywheel: acquisition, then retention, then repeat revenue.


By mid-2025 the company hit scale, with revenues peaking at $221,408.70 in January 2026. Overall ROAS improved from 1.26 to over 4.0 across channels. Purchases scaled from 49 to over 2,000 per month. The company grew from $3K in December 2024 to an average of $150K per month in 2025, totaling approximately $1.6 million annually.

Industry

Consumer Goods

Short-Term Results

4x Revenue Growth

in 4 Months

Long-Term Results

$0 to $1.6M USD

in 12 Months

Grew a $1 Million USD Yearly Website to $10 Million USD in 3 Years

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Account Review — Limited Availability

Request a review of your ad account.

We review a limited number of e-commerce ad accounts each month. Provide your details below. We will review your submission and respond within 24 hours.

  • Minimum $10,000/month in active Meta or Google ad spend

  • E-commerce — Shopify or equivalent platform

  • The first call is a diagnostic, not a sales conversation

  • You will receive a specific, actionable assessment not a general audit report

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